14.7M viewsInstagramGrandma knew best.
A simple food-storage lesson with a big response.
Explore his InstagramKOREAN DAD WISDOM. A FULLER LIFE.
Save a little more. Learn something new. Get excited about life. From money-saving tips and golf lessons to food, motivation and everyday wisdom, Mr. Rice helps people make more of every day.
MEET MR. RICE
Mr. Rice brings a Korean dad’s warmth and his grandma’s wisdom to a bigger mission: helping people save money, build confidence and feel excited about living.
He teaches practical ways to save money, shares golf lessons, passes along food and home tips, and offers motivation to try something new. Whether he’s helping someone on the course or discovering a local business, his curiosity makes everyday lessons feel personal.
His content reaches across everyday life: spend smarter, learn a skill, enjoy the little things and keep moving forward. For the right partner, that range opens up stories around food, home, saving money, golf and a more fulfilling life.
Download the media kitTHE NUMBERS BEHIND THE PERSONALITY
Analytics supplied October 2026. Instagram Insights may include Facebook views. Views are not unique viewers; combined follower counts may overlap.
STRAIGHT FROM YOUR FEED
Useful, relatable and unmistakably Mr. Rice.
A few of the stories that traveled.
14.7M viewsInstagramA simple food-storage lesson with a big response.
Explore his Instagram
11.2M viewsInstagramThe watermelon tip people come back to.
Explore his Instagram
6.5M viewsTikTokMaking the most of everyday ingredients.
Explore his TikTok
1M viewsInstagramA Honda with almost 500,000 miles—and a conversation about getting more from your car.
Explore his Instagram
1M viewsTikTokAn old toothbrush finds another use in a practical home tip.
Explore his TikTok
1M viewsTikTokMaking kimchi with regular green cabbage.
Explore his TikTokSelected organic posts. Cumulative views shown in supplied profile screenshots.
THE KIND OF ADVICE THAT STICKS
“This is the only way I pick them and it works every single time!”
Viewer response featured in his watermelon video
PARTNER WITH MR. RICE
A thoughtful integration starts with a story that fits.
Let’s find the right one for your brand.
TikTok and Instagram packages available. Paid usage, exclusivity and campaign scope agreed with management.
LET’S MAKE SOMETHING GOOD
Tell us about your brand, the opportunity and what you have in mind. Devin, Mr. Rice’s manager, is your point of contact for partnerships and booking.
mrricepartnerships@gmail.com Get the media kitSubmitting a request starts the conversation. Dates and campaign details are confirmed with management.